air zimbabwe.pngAviation experts have called on the national airline, Air Zimbabwe, to prioritise re-registering with the International Air Transport Association (IATA) and the Bank Settlement Plan (BSP) to attract more passengers across the globe for it to regain public confidence and operate at a profit.

Though applauding government for bailing out Air Zimbabwe, aviation experts say the money should have been directed towards paying debts owed to international organisations such as IATA and BSP.

Sources close to the national airline say IATA membership is essential for the profitable running of any airline as it increases passenger pool base.

Air Zimbabwe was suspended from IATA and has since suffered a sharp drop in passenger bookings as international agencies no longer have a cordial relationship with the flag carrier.

Today the company is relying on direct bookings which according to experts can not sustain an airline.

Parliamentary Portfolio Committee on State Enterprises and Parastatals chairman, Cde Larry Mavhima said the airline needs to court a partner or close shop until they have a long term strategy not the temporary measures that they currently have.

Air Zimbabwe has been riddled with industrial actions by pilots since September 2010 and the shareholder has come to help the state enterprise on all occasions.

Over the weekend, the plane to Victoria Falls left with 12 passengers and on Monday returned with one passenger.

Analysts say what is lacking is simply the public’s confidence in the national airline.