vp j. mujuru.jpgThe private sector has been urged to complement government’s efforts in rebranding the country through innovative marketing of local products in the country and beyond.

Government embarked on an image building initiative last year to change the perceptions of Zimbabwe by the outside world created by negative publicity.


In a speech read on her behalf by the Minister of State in the Vice President’s Office, Cde Sylvester Nguni, at an awards ceremony to honour the country’s top brands for 2010, Vice President Joice Mujuru said marketing is not only an anchor for successful business, but also contributes to the growth of institutions and the country as a whole.


She urged companies to adopt innovative branding efforts.


“We expected you to take your business across borders. That way you will also be marketing Zimbabwe. If one company excels in the export market it is a plus for the economy as a whole, which is why we appreciate the end for companies to effectively and strategically market themselves,” said Cde Mujuru.


Cde Mujuru stressed the need for business to embrace e-marketing which has become critical for companies to excel in the current environment.
Minister of Tourism and Hospitality Industry, Engineer Walter Mzembi said the creation of a distinguishable and marketable Zimbabwean brand is critical in the acceptance of local products abroad as well as in luring tourists into the country.


Engineer Mzembi said: “The influence on perception of our country becomes a reality to the outside world. The issue of the Mother Zimbabwe brand is one which we need to pay attention to.”


Econet Wireless scooped 1st place in the Superbrand of the Year Award, while Coca-cola came 2nd. Spar won 3rd prize in a competition which was dominated by five beverage brands in the top 10.