Bulawayo Provincial Minister of State Cde Angeline Masuku has embarked on an ambitious project to rebrand the City of Kings to a safe destination for investment through use of several media platform.
The rebranding exercise which is part of the government’s 100 day rapid results target will see the city establishing a functional website, provincial video promotional material and an information pack on the city that will be loaded on the website and other social media platforms.
Addressing journalists after meeting heads of parastatals at her provincial offices, Cde Masuku said she is establishing a taskforce to spearhead the rebranding and marketing of Bulawayo to reach all potential investors.
Cde Masuku appealed to stakeholders to unite and work towards the revival of the city under one vision.
Senator Masuku has since tasked business stakeholders in Bulawayo to come up with nominations of a 17 member think tank board that shall guide and recommend investment deals in the city.