Zimbabwe tourism officials are targeting to highlight the new political dispensation’s vision and to market tourism investment opportunities during the 38th edition of the Madrid International Tourism Fair (FITUR) which will run from the 17th to the 21st of this month.
Global travel and tourism industry players will next week converge in the Spanish capital Madrid for the 2018 FITUR.
At least 30 tourism ministers from the continents are expected to attend the Tourism Investment and Business Forum for Africa to be held during the course of the fair where discussions will centre around sustainable tourism and investment opportunities in Africa.
Zimbabwe Tourism Authority (ZTA) chief executive Mr Karikoga Kaseke said the country is looking forward to making use of the platform in enhancing the visibility of Brand Zimbabwe and outlining the new political dispensation’s vision for the industry.
Tourism operators say the country should make use of the platform to highlight the investment opportunities in the country and the commitment by the new political administration to promote sustainable tourism.
The tourism fair will have several sessions which include Chinese Outbound Tourism Seminar, Tourism Investment and Business Forum for Africa and the United Nations World Tourism Organisation (UNWTO) awards on innovation and excellence.
The (UNWTO) has described 2017 as one of the fruitful years for the global tourism industry as evidenced by a 7 percent surge in international tourists during the ten months to October 2017.
The UNWTO family and Zimbabwe in particular will be hopeful that 2018 will see a continued growth in the global travel and tourism industry.