The country is expected to unveil a tourism master plan to guide the development of the sector and reposition Zimbabwe as a destination of choice.

Zimbabwe’s tourism sector’s competitiveness has been affected by a number of challenges but a positive indicator has been increased occupancy in both city hotels as well as resorts.

The Minister of Tourism and Hospitality Industry, Cde Prisca Mupfumira who was addressing delegates at the Hospitality Association of Zimbabwe congress said tourism in many developing countries is the most viable and sustainable economic development option.

There is high optimism that there will be a deliberate thrust to prioritise regulatory reforms that will ensure competitiveness in the tourism sector said outgoing HAZ president, Mr George Manyumwa.

The country has set a target of ensuring that tourism contributes $5 billion to the economy by the year 2020 which countries such as South Africa has achieved. Statistics show that the country’s tourism sector contributes 12 percent to the gross domestic product on the basis of 12 million arrivals and close to $749 million in receipts.