Employees are a company’s biggest asset, who could make or break the institutions they work for by product and brand promotion.

While in most instances company executives are keen on the procurement of world class equipment for their businesses, machines alone will never develop a good brand alone and only a motivated and appreciated work force can sustain businesses.

This was the advice of executives from two leading companies in Bulawayo, who said the success of companies is as a result of a resilient and dedicated work force that stood with the companies during trying times when the economy was not performing.

Pretoria Portland Cement (PPC) Managing Director, Mr Kelibone Masiyane concurred that only a motivated and well remunerated employee produces the desired results in any business.

It was noted that employees are brand managers of their products and any employer who fails to treat their workers with respect are digging their own grave.