Hotel operators in the resort town of Victoria Falls have recorded a strong performance during the just ended third quarter with room occupancy level surging to 70 percent on the back of improved tourist arrivals and the UNIVISA initiative.
The domestic tourism industry’s rebound continues with the latest figures for the country premier tourists’ destination Victoria Falls showing a commendable performance during the third quarter of 2017.
Room occupancy level rose from 61 percent in 2016 to 70 percent for the quarter under review.
On the other hand the average daily rate also surged from US$139 to US$146 in 2017.
Hospitality Industry of Zimbabwe (HIZ) chairman for the Victoria Falls Chapter, Mr Chris Svovah said the figures are encouraging and attributed the growth to the upgraded Victoria Falls International Airport which attracted more airlines.
Going forward the HIZ Victoria Falls chairman expressed confidence of the continued growth but has highlighted the need for the industry to address the cost structure and to ensure attractive packages for the regional and international tourists.
As part of the efforts to sustain the current growth momentum, the country is engaging more international airlines to fly into Victoria Falls.
The government is targeting to create a US$5 billion tourism industry for Victoria Falls alone.